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About the project

Birštonas Tourism Information Center, together with its Polish partner – the Municipality of Ełk City – is implementing project No. LTPL00290 “ Workation as a Cross-Border Tourism Destination”.

Main project partner - Municipality of Ełk, Poland

The goal of the project is to strengthen the role of culture and sustainable tourism in economic development, social inclusion and social innovation.

Project objectives:

  • to increase the awareness of the border region as a tourist destination,
  • reduce the seasonality of the tourism industry,
  • promote more efficient use of natural resources for tourism services,
  • integrate tourism needs with social and educational aspects,
  • promote joint tourism products – create a "Darbostogus" brand, which will increase the awareness of the region, reduce the seasonality of tourism, and promote social innovations.

Expected results after project implementation:

  • The dissemination of tourism resources will be ensured.
  • A positive image of the resort is being formed in Lithuania and abroad.
  • Cross-border cooperation will be strengthened.
  • The "Darbostogos" brand will help attract tourists and reduce seasonality.
  • Implementing marketing measures will increase the number of Lithuanian and foreign tourists.
  • The supply and diversity of tourism services will increase. Small and medium-sized businesses will have more opportunities to expand.

 

Total project value: EUR 159,592.50, of which EUR 127,674.00 is financed by the Interreg VI-A Lithuania and Poland program.

 

The Birštonas Tourism Information Center project's share of funds amounts to 70,417.50 euros , of which 56,334.00 euros are financed by the European Union.

 

Information about the program can be found at: www.lietuva-polska.eu

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